Why render?

Rendering is the process of creating an image from a model by means of software. Used throughout the design process, from communicating early concept ideas to assessing customer interest in proposed product ideas to helping “sell” final products online or through marketing and sales collateral.
Rendering is now part of the design process,” Rendering gives the final appearance to models with visual effects, such as shading, texture mapping, shadows, reflections and motion blurs. Thanks to improved rendering algorithms and hardware acceleration, the software is more powerful than ever. Add to that the fact that high-end engineering workstations are now available at all-time low prices, no one should be left out of the rendering game.
  • Quality images
  • Quick and easy
  • Flexibility when design changes are made
  • Best way to market a design while being very cost effective
  • Accurate as the model is built from C.A.D models



VizMedia Design_Architecture

We pride ourselves on being informed and efficient communicators.

All team members are architecturally qualified with an intimate
knowledge of local building techniques. All project information is
collated prior to beginning the project in order to move ahead
swiftly between each stage of our process.

In todays construction and Architectural climate it has become
normal to expect 3D modelling and even more so now to have
a Rendered model as part of the design concept to help
illustrate the ideas to clients.


When it comes to traditional 2D rendering service, you can run into quite a few problematic issues that may be unforeseen. This is especially true when it comes to the more complex interior designs. However, many of these issues can be overcome with the use of 3D interior rendering techniques, which are available today. Here are some examples that show a few of the main benefits of this technical approach.
  1. A considerable amount of time is saved
With the use of 3D rendering, a project can start immediately and, overall, a substantial amount of time can be saved. When choosing a 3D rendering company, all you need to do is to ensure that they can easily allow you to provide them with the visualization parameters. Also, a good 3D rendering company will save you the time that might be needed in order to re-think your designs. The key is to be able to establish good initial communication between you and the designer.
  1. A more cost-effective solution
When you look at the cost of interior rendering, it can easily be seen that 3D rendering represents a more cost-effective solution for developers. At one time, this wasn’t the case. But prices have dropped dramatically due to advancement in technology, so it pays to check out what’s currently available. In addition, should a design change need to be implemented, it is far faster and easier to do this digitally than by older methods, which can also save a lot of money. 
  1. Visualization is more realistic with 3D rendering
It can be said that good architects and designers can readily visualize a design space through the use of 2D renderings. However, with the addition of that third dimension, a 3D rendering provides the additional benefit of actually bringing that rendering “to life”. This serves to elevate the designer’s level of comprehension and comfort with the design. In addition, this extra dimension is an excellent tool for marketing purposes.
That’s because its’ been said the majority of people learn better when they have the ability to visualize something, in the most realistic way possible. When it comes to 3D rendering, it can be far easier to see how a project will develop in its various stages as you are attempting to market to your clients.
  1. Easily Show Concepts and Options for a Project
In general, there are usually several different concepts and available options for just about every project that you can imagine. These can include various different routes for projects involving transportation and appearances for a new building project’s interior. 3D renderings can easily show clients and project managers a series of options that will illustrate to them what a project can look like should a different option be chosen.
  1. Distribute your drawing in a much easier fashion
If you’re dealing with hard copies of your drawings and renderings, it can sometimes be rather difficult to share or distribute to others. However, with 3D renderings, your original drawings will be on a software medium. This makes it a simple manner to share them via e-mail or you can easily carry them around in a space-saving flash drive.
  1. An increase in sales
These days, real estate projects are using 3D renderings in order to facilitate their marketing efforts. One of the things that have promoted the use of 3D rendering has been the increase in sales, due to the efficiency of 3D rendering technology.
  1. Fix problems prior to construction
With 3D rendering, you have the invaluable option to have the design reviewed by a number of engineers and people who are in different departments of a company, simultaneously. This lends itself to having potential problems and design flaws caught early on by quality control personnel and just about every other department involved in the project’s construction. A good example of this would be a case in which a wall is blocking a necessary sign. This ability can end up saving a great deal of money when it comes to not having to make subsequent interior architectural changes to an already-built structure.Living Room Render
  1. Places you ahead of the competition
Although, this may be seen as a re-stating of the other benefits of 3D rendering, in actuality, it can be seen as a comparison with companies that are still using hardcopy 2D drawings. These days, in many cases, the first thing that a project leader looks for is whether or not the bidding company in question is using 3D renderings or not. At that point, they may systematically eliminate any company that doesn’t utilize 3D. That’s because the readily accessible 3D renderings serve to eliminate many of the time-consuming hassles that are inherent with 2D drawings (especially when it comes to sharing with other department members). Not only that, but 3D renderings cannot be matched by 2D for their visual capabilities and exceptional beauty.
  1. 3D rendering enhances your branding and marketing
A highly useful attribute of 3D rendering is its ability to provide consistency to your branding and marketing efforts over an extended period of time. It’s considered to be a mark of professionalism to have a consistent look, color scheme and “feel” when you’re presenting your renderings. But, this can be rather challenging when presenting your work in a 2D format. This is because there will be small differences in the 2D rendering format that may be completed by different individuals. However, with a 3D rendering, a precise look can be maintained due to a stored computer format specifically created for your brand.  
So, as you can see, there are advantages with 3D rendering technology that have allowed it to become more and more popular and has universally increased its use, as time goes on. While there may be an additional cost factor at the onset, eventually your 3D rendering setup will save time and effort and will more than pay for itself in the long run. This doesn’t even count the increase in your bottom line when considering the extra clients that you can acquire just by using 3D rendering models rather than 2D drawings.



  • Photo realistic
  • High resolution
  • Draft in 2-3 business days
  • Typical time line 1-2 weeks
  • Exceptional customer service


Our standard 3D house renders targeted at homeowners, realtors, custom home builders and smaller developers. Our Standard 3d house renders are a less expensive option, but still high-quality, high-resolution images.


I find that there are Rendering providers out there that can create 1 of 3 different levels of renders platforms. I will call these Basic | Standard and Photo realistic.
My aim isn’t to compete on the Photo-realistic stage with the big boys that ultimately costs time and money for a client. I prefer to stand on the Standard stage whereby I can provide clients with a more than adequate representation of their concept design.
In my Standard packages I look to provide a clean and accurate representation while still maintaining something that looks authentic.
Rendering any scene whether an interior shot or an external scene is open to interpretation and the creativity can flow from this, but you must understand the processes involved.

  • Understand the plans and clients vision.
    • Create the model using 3d software.
    • 3D. Texture the model.
    • Reflective mapping
    • Set up the lighting.
    • Set up the camera.


The main cost of a 3D rendering is the labour required. Two disciplines are generally involved in a 3D rendering project

  • 3D Artist
  • Post Processing or a Photoshop guru

By far, the most significant component of the labour cost is the 3D Artist so that we are focused primarily on the 3D Artist's role.


The single most significant factor when it comes to determining the cost of your 3D Rendering project is determining the type. There is a big difference between rendering a small home as a High Rise Tower. If you are unfamiliar with the service types below, we suggest you visit our service pages for more information regarding your specific project. These pages help you understand the type of projects that fall into each category.

  • Residential Rendering
  • Interior Rendering
  • 3D Floor plans


The labour involved in a 3D render is not as straight forward as one might think. Skilled 3D artists can create what can appear to be an extremely detailed scene in a short amount of time using the tools at their disposal. On the other hand, seemingly simple scenes might take much longer.
In many cases, the process can be sped up using items from our libraries, such as furniture, cars, people, and finishes. The main factors that affect labour are the level of detail and the number of unique elements required.
This is where it can be very easy to get lost when modelling, trying not to cross the line and step out of the Standard rendering onto the Photo-realistic stage.
 Photoshoping the end product creates labour costs.
On the big stage- <Photo-realistic renders > once the 3D render has been completed a lot of the big boys then engage a Photoshop studio artist / graphic designer touch up the image. Post-production can be a minor or major part of the process. Some studios render a fundamental scene then do must of the detailing in Photoshop. I take more of minimal approach to post-processing, I don’t our source, and I don’t add a multitude of characters to a scene. I will look at colours, levels, sometimes change skies and only really concentrate on the smaller and quicker aspects to tweak….


 Rendering time is the amount of time that it takes a computer to create your image. Rendering time is directly related to how realistic the image is, and how much detail you require. However, there are many tricks to create detail without adding much rendering time.
As a consumer, you should not worry too much about rendering time: that is the job for me to worry about.
I provide the information below to help you understand why some projects cost more and take longer, then others.


The biggest single thing you can do to reduce rendering time is to reduce the number of required revisions by giving detailed plans and specific feedback. Every time you require a revision, some or all of the image needs to be re-rendered, so fewer revisions results in less total rendering time. Reducing revisions may save you money in the long run. We generally price lower for returning customers, who we know we can work with efficiently.
The other largest factor in rendering times is resolution. This comes into play much more when creating animations, however I don’t do animation but still a high Resolution is a BIG a factor when creating still images. 



With per-image pricing, you are charged a fixed price per rendered image or a scalable price depending on the number of renders you decide to purchase. This type of pricing works well for smaller projects. 
For example, if you want a basic residential house exterior rendering the difference from one project to another is not significant.
For this reason, rendering companies may be able to charge a flat rate for all these styles of renders.
Scalable per image pricing - Often, the cost to render 1 image is slightly higher per image than if you choose to purchase multiple images. The reason for this is the initial setup for 1 rendering can be quite intensive. Once this set up is complete, the rendering process becomes much more manageable.


Please note that the prices above denoted are for a single image, the prices also caters for the 3D C.A.D model being supplied.
I can generate a computer 3D model in order to create the final render s but this involves time and depending on the size and complexity of the model would dictate the fee.


  • When the budget for the project is the primary concern, final quality needs to be very good but doesn't need to be in the top tier
  • The general purpose of the project is to gain approval from regulatory bodies, basic style planning, real estate presale
  • These services are excellent for architects, realtors, home builders, and real estate marketing agencies
  • When you’re a homeowner looking to plan out your DIY renovation


Mid-Level pricing is the most common option for developers, architects, real estate agents, and designers working on high-end homes and medium to larger-scale rendering projects - such as townhouse renders. This level of quality and price is where I am happy sitting. I can focus on creating great images without blowing your entire marketing budget.
For the average customer, it can be challenging to differentiate between an “alright” render and a “great” render without having a direct comparison.


  • When you need your project to stand out among the rest
  • For professionals:
    • Architects
    • Developers
    • Real Estate Agents
    • Marketers
    • Designers
  • The purpose of the render is for sales, design planning, regulatory approval or conceptualization
  • A few hundred dollars is not a lot in the big picture:
    • Could more impressive imagery help you sell faster?
    • Could it convince a client or regulatory board to go ahead?



"A picture paints a 1000 words.......
whether your a builder trying sell an idea or a developer looking to secure a client for your design,
then do it images............ "

AutoDESK REVIT-Lumion render

"We offer a renderings service with a competitive 2-3 day turn around.
Supply the C.A.D model or we can build it house.
Cost effective prices"

The 3D rendering process is a creative key to the jig saw puzzle in conveying the look and feel of the projects. 3D Rendering can sell the whole job with a single
image, we can produce computer generated renderings or if preferred an artistic approach using simple line work or water colours.

Unlike regular businesses we can offer a quick turnaround in the production of creating a very powerful marketing tool.
3D modelling is essentially a virtual representation of real world objects. It focuses on creating a 3-dimensional object on the CAD software, which the
computer interprets as graphs and equations. The objective is to give the object the physical properties as it would exist in the real world.
For example, a proposed building may be modelled using 3D CAD.

This model can be viewed from all directions and behaves like a solid object. 3D models are extensively used now for design communication and manufacturing
requirements instead of 2D drawings to facilitate better understanding between the stakeholders of the design into consideration.

<Click images to enlarge>

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"What better to help explain a design than to showcase it through a 3D floor plan and renderings..."

Floor plans have become increasing popular with Property developers &  Estate agents to give you a better idea of the layout of a property and are all very well if you can read them and have a good imagination. However, it still doesn't really give you the chance to get a proper feel for the place. This is where 3D floor plan can be an invaluable aid. They give you a chance to see not just the layout but the relation of the space and furniture as well as surrounding grounds.

3D floor plans are being used more frequently in lots of professions now and have proved the ideal tool, particularly for properties that are yet to be built. They are similar to traditional floor plans but give you so much more detail. 3D floor plan give you a much more realistic sense of the volume, flow and relationship of spaces. To look at, a 3D floor plan looks as though the roof of a property has been cut away and you are looking down from above.

3D Floor plans, Revit-Lumion

3D Floor plans, Revit-Lumion

Furniture can be added as can colour and texture. You are given a much more accurate perspective of the way light enters a building and how much space there is once furniture is in. But these 3D floor plan are not just ideal for selling properties, they are perfect for all those involved in the process of implementing someone's dream of creating a building, whether it be commercial or residential.

3D floor plans are a great way to show people the layout your property at a glance. These 3D projections are more realistic and give a much better idea of the building’s layout, than a conventional 2D floor plan. Owing to their effectiveness, a large number of marketing agencies, builders and property developers have begun to use 3D floor plans over the more traditional 2D floor plans, in their marketing material.

"Talk to us now for that carefree approach to selling your idea at an affordable fixed fee"